Product-Qualified Lead (PQL) Scoring
This post walks through how to build a “product qualifying” model to identify which users of your product are most likely to buy. For explanations of why this is a great idea, and you should already be doing it, see this excellent article from Madkudu, or the Product-Led Growth book .
tags: Product-Led Growth, SQL, Necessary, Sufficient, PQL, Heap, Recipe
categories: Frameworks